“A little tiny cockroach, little Tereza / stepped on the Teza / and… teza! (dead) / Out came her family to get Tereza / they stepped on the Teza / and… teza!”
So went the jingle from a 1980s Greek TV ad for Teza brand cockroach spray. It was so catchy that it runs through my head regularly, over 30 years later, particularly since Theresa May became Prime Minister of the United Kingdom.
It’s not Mrs May’s fault. I don’t wish an untimely death on her, least of all death by chemical weapons. All the same, I can’t help reflecting that she came to power much like the proverbial cockroach in the nuclear holocaust, after all her rivals had dropped, er, out. And I wouldn’t mind seeing her hoist by her own opportunistic petard – though sadly I doubt that any electoral upset will be big enough to prove even figuratively terminal.
Bravo, then, to the makers of the Teza ad, for creating a message that truly resonates across the decades. I don’t know how long the ad ran for, for all I know it might still be running (Teza is still available in exciting new formulations for all your roach extermination needs, a great success of Greek chemical manufacturing). Its longevity is clearly down to its high irritant factor (the ad, one hopes, not the spray). Children quickly picked up the jingle and repeated it at every occasion. New words were adapted to the tune, often riffing on the twin themes of prostitution and cockroaches (sex and death). Boys and girls impersonated the handbag-twiddling streetwalking cockroach Tereza. Miming the twiddling of the handbag and the swinging from the lamp post while whistling the jingle became a playground shorthand for prostitution. No parent had a hope in hell of undoing it.
The semiotics of the ad are puzzling, too, but whichever way you look at it there is no politically correct interpretation. Is the ad saying that streetwalkers are like cockroaches? Or does the cockroach deserve to be zapped because she is a streetwalker? Is she even a streetwalker? When she is zapped, her anthropomorphic cockroach family come out after her and get zapped too – so maybe she is just a good girl-cockroach, maybe a touch over/underdressed, on her way to a girls’ night out. Or maybe the whole family was relying on her for income? Will we ever know?
Whatever is going on here, the warning is from 1980s Greek adland clear: Mind your step, Theresa!